MMVV
MMVV is one of the most important professional music festivals in Europe, bringing together professionals, musicians, visitors, and locals. The 2024 campaign aims to move away from the impressive numbers usually used to measure the success of music festivals, focusing instead on the individuals who make up these numbers. Who are the people that form the crowd? Where do they come from? What are they doing in September, in Vic?
The campaign started in May with the crowd as an abstract unit and concluded in September with a zoom-in that allowed us to identify some humorous clichés of the festival's attendees. The graphic direction creates a contrast between the organic shapes of the illustrations and establishes graphic rules that provide structure to all applications.
