Sant Jordi 2017

Sant Jordi is love' is the official campaign of the Barcelona City Council. The campaign aims to eliminate gender stereotypes associated with the celebration of the Sant Jordi festival, transforming it into its most essential essence: The Celebration of Love. As if Barcelona was a grand dance floor, the protagonists of the classic legend and the anonymous people of the city were seen dancing on banners, posters, bookmarks, and tents, in an outpouring of love that lasted at least 24 hours.

Client: Barcelona City Council

Art Direction: Olga Capdevila & Andrés Requena

Photos: Martí Pujol y Koldo Castillo

This was such a big project. You can find more info here: http://bpando.org/2017/05/25/sant-jordi-2017/

FOR Ajuntament de Barcelona
2017
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